About Iodine

People have a lot of questions about medicine. Iodine is here to help them find the answers.

Our mission is to help people find what works best for them.

We believe that clear, accurate information and good design can help people make better decisions around their health. And we believe that everyone’s experience is valuable and can guide others in understanding their own options and choices.

We strive to make our information reliable and trustworthy, and uniquely comprehensive.

Our data comes from the Food and Drug Administration and the National Institutes of Health. Our reviews come from thousands of people who have shared their experience with a medication, contributing a review or offering a tip for others like them. Our content is written by a team of skilled pharmacists and physicians who believe that people should know what to expect from their medications.

We were chosen as Best Health Website in the 2018 Webby Awards.

Iodine is a part of GoodRx, an organization that has helped Americans save more than $6.5 billion in prescription drug costs to date.

We understand the strain of high drug prices on American consumers, and strive to bring up-to-date and accurate information on drug costs and ways to save. Together, Iodine and GoodRx helps patients navigate their health to make well-rounded and informed decisions.

Our data and content is available via an API to select partners who want to bring meaningful, actionable information to their audience – including patient experience and what-to-expect data. Learn more about our API here.

Our Team

Our goal is to help people find the right answers at the right time when it comes to their health. We do this by designing and developing tools to educate and empower patients.

Thomas Goetz
Thomas Goetz, MPH
Co-Founder & CEO

Thomas is an expert in applying data and design to help people make better healthcare decisions. Previously, Thomas was the Executive Editor at WIRED, which he led to a dozen National Magazine Awards in as many years. He began his career as a reporter at the Wall Street Journal and the Village Voice, and he currently writes the LaunchPad column for Inc. magazine. His journalism has been repeatedly selected for the Best American Science Writing and Best Technology Writing anthologies.

He has written two books, most recently the 2014 bestseller The Remedy: Robert Koch, Arthur Conan Doyle, and the Quest to Cure Tuberculosis. He served as the first Entrepreneur-in-Residence for the Robert Wood Johnson Foundation and Curator-in-Residence for Adobe Systems. His TED Talk on designing medical information can be viewed here.

A graduate of Bates College, Thomas holds a Master of Public Health degree from the University of California, Berkeley, and a Master’s in American literature from the University of Virginia.

Matt Mohebbi
Matt Mohebbi
Co-Founder & CTO

Matt is a software engineer with a decade’s experience extracting meaningful knowledge out of massive datasets.

Matt spent the past decade as a software developer at Google, where he worked on Google Search and later co-founded Flu Trends, a project that combined data from the CDC and other public health authorities with Google search trends to discern new epidemiological signals.

Our Medical Experts

Our drug content is written and reviewed by our team physicians and pharmacists. They’ve translated years of knowledge and experience with real-life patients into easy-to-understand, actionable information.


  • FDA

    We have worked with the FDA to build better tools and improve access to data on prescription pharmaceuticals.

  • National Association of the Boards of Pharmacy

    Iodine is approved by the National Association of the Boards of Pharmacy for the .pharmacy initiative. You can learn more about the program on the NABP website.